Online Auction Marketing
More and more people are turning to the Internet when in the need to buy items. As a result, online auction platforms have come in to ease the process, and make a profit while at it. This has been further accelerated by the high uptake of mobile Internet-enabled devices as users appreciate the convenience they offer. According to BI Intelligence, a subscription research service from Business Insider, some 1.5 billion people in the world own smart phones (that figure excludes other smart mobile devices, such as tablets).
An experienced and knowledgeable entrepreneur recognizes that the World Wide Web offers broader exposure-even in the locality. If you are curious and want to set up such a platform, or are already an online auctioneer with phones for sale, or even a cherry picker for hire, for example, and looking to take your trade to the next level, read on and acquaint yourself with the various ways to go about online auction marketing.
You have got to have a website
Your auction website is both your home and online warehouse. Employing software that enables real time bidding amongst your already existing customers makes the online process both fun and effective. Further, seek to avail various methods of transacting payments that are easy to follow and quick to carry out.
Blogging about your online auction services
Blogs are helpful tools if well used. Genuine, well written and informative posts will earn you the respect of online readers. As such, these prospective buyers are likely to follow your in-text leads (links) to your parent online auction website in their efforts to access some more information. More of this and you may have got yourself some regular customers.
Use social media to your advantage
Social media sites such as Facebook and Twitter are excellent online auction marketing tools but are inadequately utilized. You could go about this by regularly uploading photos of the items for sale or hire and have your friends or followers on these social sites bid for the items. In turn, these viewers share their items of adoration with their friends and in no time, depending on the number of followers you host, your message will have spread like wildfire. That is the idea.
Using email marketing and feeds such as RSS
A single email can be sent and resent countless times. The same email may host one or more links to guide your potential clients to your auction site. In addition, prospective buyers may refer to the same old messages to return to your auction in the future. Top online marketers, such as Brian Clark and Copyblogger, largely account email marketing as a powerful tool your online auction marketing efforts would not be complete without it.
Keep track of online marketing trends
The Internet is a fickle world and what's hot and trendy now may be out and about in no time. You will need to keep yourself posted about new developments in the Internet marketing world to survive. Search engine marketing, use of podcasts and webinars are some of the new ways to tune in your existing and potential clients.